Below the Line (BTL) Activation
"Below The Line" promotion or communications refers to forms of non-media communication, even non-media advertising. Below the line promotions are becoming increasingly important within the communications mix and we give equal attention of mass marketing as well as largely aimed consumer (selected pockets).
Though there are unlimited thoughts and countless ideas for BTL promotion but we have tried here to segregate this cost effective activities in given below categories from which we start and reach to the micro level planning and customization.Interactive Media - Road Shows l Campus Promotion l Society Promotion l Mall Promotion l Retail & Trade Promotion.
Rural Promotion & Activation
We design campaign for our clients in a scientific manner by considering STP (segmentation, targeting and positioning) from Macro to Micro level. One side we work on static media and plan, execute and evaluate static media implementation in lower population strata market so on the other side Interactive media add value to our campaigns by engaging TG(target group) to build brand awareness at high congregation points.Static Media – Wall painting l Dealer boards l Dhaba & Highway branding l Auto rickshaw branding l Paddle rickshaw branding
Interactive Media – Village weekly markets l feeder markets l religious congregation points.
Since our establishment, we have continuously strived towards the flawless execution of events. We manage events across all major cities in India and abroad.
No matter what your requirement may be, our first priority lies in gaining an in-depth understanding of how your business works, what you hope to achieve, and what we can do to deliver results that exceed all expectations.
At E-Sense INC., your money is important to you and us. We ensure cost-effective service, accountability and flexibility. Most of all, we treat your event like it is ours. Whatever your budget, we have solutions you will not find elsewhere.
Initial conception - pre-event publicity, venue research & booking, transport, catering, etc
Turnkey production - set-up, on-site management, staffing, stage designing, entertainment, security
Post-event support - final material distribution, delegate attendance assessment, post-event report. We consider any or every occasion as an event and there are reasons to celebrate each of them and for all these celebration we are here to help.
Events - Corporate Events Management l Conference Management l Annual Day Celebrations l Corporate Award Ceremonies l Product Launches & Brand Launches l Hospitality Events l Theme Events & Theme Conferences l Dealer Meets and Sales Team Events.